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The Law of Common Region: How We Perceive Groups in Design

The Goal Gradient Effect: How Getting Closer to Your Goal Motivates You to Keep Going

UX.Unmasked — My Experience with a Hospital Registration Form

UX.Unmasked — The McDonald's Sanitizer Incident: A Tale of Mistaken Identity

Understanding the Nature and Types of Knowledge

The Doherty Threshold: Optimize System, Web, and App Performance for Happy Users